Arbiters
Attorney-at-law at the Warsaw Bar Association.
Expert in the field of consumer protection law. Since 2016, Agnieszka has been associated with Modzelewska&Paśnik law firm. She has been working nearly eight years in the Polish Office of Competition and Consumer Protection, where she specialized in consumer protection matters; she led the team for telecommunications and media there. She has also gained her professional experience working for law firms in Poland and the United States. While working for the Polish Office, Agnieszka was engaged or responsible for number of cases which ended with precedential decisions either at administrative stage or judicial stage, including the Supreme Court. Notably, Agnieszka participated in numerous international projects in the area of consumer protection, such as the Polish representation before the European Commission and grant projects of the EU’s network Consumer Protection Cooperation. Moreover, she was involved in the legislative processes related to the Polish and EU regulations. She advises leading entrepreneurs in various sectors on a wide range of consumer law issues, including the applicable provisions of model contract terms and the legal aspects of marketing activities. She conducts training courses on consumer law, including warranty and guarantee and, most recently, the practical application of the provisions of the Omnibus Directive. Agnieszka graduated from the Faculty of Law at Warsaw University. She has also completed the Postgraduate Study of Competition Law at the Institute of Legal Sciences of the Polish Academy of Sciences and the Center for American Law – program of the University of Florida Levin College of Law at the University of Warsaw. Agnieszka is also a qualified mediator in commercial cases and a lecturer at the Postgraduate Study of Consumer Protection Law at the Institute of Legal Sciences of the Polish Academy of Sciences.
He is a graduate of the Law and Administration Department at Adam Mickiewicz University in Poznań. A shareholder in an advertising group consisting of Just and Men at Work advertising companies and Media Concept media buying house. He has been operating in the advertising industry since the early 1990s. Since 1994, he has been vice president of board and client service director at Just advertising company. He was in charge of the client service department for two decades. Since 2014, he has been responsible for the company’s organisation, day-to-day management and finance. He is member of the SAR Advertising Communication Association.
In 2010-2013 he was member of the SKM SAR Arbitration by Fellow Members and the Organisation Committee on Effie Awards in 2015-2016.
The member of the Board – indaHash.
Graduated from the Faculty of Law and Administration at Warsaw University. In the advertising industry since 1991. He has worked for independent and network agencies. For many years associated with Publicis Groupe and WPP. Created and managed structures, holding the positions of Chief Operating Officer and Managing Director. On international projects as Regional Business Director EMEA. Nowadays actively supports indaHash, influencer marketing and martech company. In charge of European scope of agency business.
Gained experience in all communication channels, from ATL/BTL through PR, shopper/activation to digital , mar-tech, e-commerce. Worked for Clients in all categories of goods and services. In Poland and abroad. Awards and honours include Effie, Cannes Lion and KTR. Jury member of international and polish advertising and marketing contests. Lecturer, mentor and trainer. A certified varsavianist and theatre enthusiast.
Since 2021, Sylwia has been the Sustainability Manager at Group One. She is responsible for the sustainable development strategy, carbon emissions accounting, the path to #netzero as well as Diversity, Equity, and Inclusion (#DEI) for all companies within the group. With over 15 years of experience in the marketing communication industry, she has previously worked in client service departments at Saatchi & Saatchi, McCann Worldgroup, and Grey Group, collaborating with regional brands and clients such as P&G, MasterCard, and T-mobile. Sylwia has led numerous projects related to sustainable development and air protection under the Sendzimir Foundation and Polish Smog Alarm. She is actively engaged with Warsaw without Smog (a member of Polish Smog Alert) and is a co-founder of the “Resident Zone” and “Green Instead of Concrete” initiatives. She commutes to work by bike and is a proud mum of Zosia and Stefcia.
Chief Executive Officer CEE MSL. Ma ponad 20 lat doświadczenia w komunikacji. Od samego początku pracuje po stronie agencji. Zaczynał w Ciszewski Public Relations w 2002 roku. W agencji MSL, która jest częścią struktur Grupy Pulblicis, pracuje od 12 lat, od 4 lat jest prezesem agencji i pełni rolę CEO regionu Europy Środkowo-Wschodniej. W trakcie swojej kariery doradzał największym polskim i światowym markom: Google, Netflix, P&G, IBM, Unilever, Pernod Ricard, Danone, Canal+, Skype, Allegro, Scripps Networks International, TVN, LG, Samsung, Lenovo, Discovery, Viacom i wielu innym. Skupia się głównie na komunikacji korporacyjnej, kryzysowej i issue management, ale współtworzył również wiele kampanii marketingowych i reklamowych. Zawsze niezwykle doceniał rolę i promował kreację w Public Relations.
Creative and strategic director. Founder of tenpawlak & co.
MA in philosophy (aesthetics and ethics) at the Warsaw University. Longtime Member of the Board in Klub Twórców Reklamy, the biggest and the most prestigious Ad Creatives Association in Poland. Expert and teacher of marketing communications. Juror and the chairman of the jury in Polish and international festivals of creativity and efficiency: KTR, ADC*E, EFFIE, Young Creatives Eurobest. For 3 years he co-hosted one hour live broadcast about communication in TOK FM radio. Member of the Superbrands Polska council in the 5th and 6th editions. He cooperates with NGO’s – Sieć Obywatelska Watchdog Polska, Fundacja Inicjatyw Społeczno–Ekonomicznych, Instytut Spraw Publicznych, Fundacja im. Stefana Batorego, Krytyka Polityczna. Business trainer. Lecturer at the Szkoła Mistrzów Reklamy, Collegium Civitas, Akademia Sztuk Pięknych w Warszawie and at the Uniwersytet Warszawski. Co-creator of advertising education program for technician secondary schools in Poland.
Jest założycielem i prezesem zarządu Lighthouse, firmy z polskim kapitałem działającej w międzynarodowej strukturze jednej z największych agencji komunikacyjnych na świecie Edelman. Dyrektor ds. relacji zewnętrznych i Pełnomocnik Zarządu LPP S.A. Od ponad 20 lat jest związany z branżą public relations. Przemysław Mitraszewski jest ekspertem w dziedzinie zarządzania informacją w sytuacji kryzysowej. Z powodzeniem zrealizował ponad 500 projektów związanych z issue &crisis management.
Head of Copywriting at GoldenSubmarine. Always a man of his word. Several years of experience in writing. I like to tell stories or, to put it more commercially, create storytelling of brands and products. At the agency I am responsible for improving the quality of copywriting, creation and implementation of campaigns for key agency clients in sectors: finance and banking, FMCG, telecommunications and pharmaceutical. Often successfully, as demonstrated by numerous awards and nominations in marketing competitions: Effie Awards, Mixx Awards, Kreatura or Golden Arrow. I regularly write articles and create analyzes for branch magazines and reports, I also represent the agency at various events and conferences, including the IAB Forum. I have a DIMAQ certificate – confirming the international standard of digital marketing qualifications.
Graduated from The Academy of Economics in Kraków. Participant of Program for Leadership Development, PLD 12 at Harvard Business School. His career path proofs versatile experience in 360 marketing activities – ad agencies, media agencies, marketers, media, as well as general business management. Worked for ad agencies, both local as well as international – i.e. Longin Studio – Conquest Poland, JWT Thompson/Parintex – part of WPP. Managed sales and marketing in media industry – as Board Member and Commercial Director at Eurozet Group – owner of Radio ZET, Chilli ZET, Antyradio and other radio and internet brands. President of the Board and CEO of Maxus Poland – media house, part of the leading global media group – GroupM.
Owner of Concept Spot (consulting company). In her work she concentrates on areas having impact on effective marketing communication. She works with management boards, advertising agencies, marketing, HR and procurement departements. She helps in optimalization process, supports recruitement processes, creates together with clients business strategies. Lecturer, trainer and mentor. She has been involved with the advertising business since 2001, lately as managing director of Ogilvy Group in Poland. She worked for various clients, i.e. Allianz, Decathlon, Kompania Piwowarska, Philips, PZU, PKO Bank Polski, McDonald’s, PLL LOT, winning for them both awards. She is a jury and a commitee member of Effie Poland. She was an active member of the team working on good standards in the marketing communication business (https://www.dobryprzetarg.com.pl).
Zuzanna is mentor at http://technologiawspodnicy.pl and a lecturer at Warsaw School of Econmics, where she also graduated (faculty of management and marketing).
E-Commerce Global Lead at Molecular BBDO and CEO at BBDO Group in Poland, with over 20 years of experience in the advertising industry and business consulting. Specializing in e-commerce, Igor has an extensive
track record of putting under-performing businesses back to growth. Also, he is blockchain enthusiast. A member of the Supervisory Boards – Polish Marketing Communication Association and the Polish branch of the IAA, Arbitrator of the Advertising Ethics Commission and a THINKTANK Society Expert. Former President of Polish Marketing Communication Association, Member of Management Board of Direct Marketing Association and Superbrands Brand Committee, consulting member of Monetary Policy Council, Ministry of Foreign Affairs.
She is a graduate of the History of Art at Adam Mickiewicz University in Poznań. For over 20 years associated with the advertising in Poland. Since 2005 Vice President and Member of the Board of AMS – the Leader in Out of Home Advertising in Poland.
During this time awarded many times in different competitions and industry rankings for example: Innovation Awards, Business Superbrand, Pearl of Polish Economy, Patron of Culture. Advertising Office of AMS for 10 years has been the best according to annual competition of „Media Marketing Polska”.
The Promotor of art and a juror in AMS Picture Gallery , which is the biggest competition of pictures in Poland. Memeber of the Outdoor Research Institute, which introduced first research of outdoor in Poland.
The Founder and President of Council of Foundation Academy of Integration, which activated the disabled people. Since over 10 years the arbitrator in the Committee of Ethics i n Advertising.
Advocate, Ph.D., partner at Traple Konarski Podrecki i Wspólnicy law firm, responsible for the Media Communication & Entertainment practice. Piotr specializes in media and advertising law, particularly with regard to electronic media, and new technologies law and intellectual property law, advising on a range of issues, as well as in litigation, with particular emphasis on the protection of personality rights on the Internet. Piotr is a founding member of the New Technologies Law Association (SPNT) and a member of the E-sport Team at the Polish Chamber of Information Technology and Telecommunications (PIIT). He is a permanent adviser to the IAB Poland. In 2005 and 2006, he acted as legal counsel to the Creative Common movement in Poland. He speaks at conferences in Poland and elsewhere, and conducts specialist training courses on intellectual property law and a broad range of Internet law issues. He is also a postgraduate course lecturer (Jagiellonian University, Polish Academy of Sciences).
News and Lifestyle Product Development Unit Director, TVN Discovery Group. She is a digital specialist and experienced manager with a proven track record of successful projects, responsible for online business development. She worked for the biggest websites in Poland, e.g. Wp.pl, Gazeta.pl. Her team has a deep understanding of mobile growth and how it changes the market. Based on that they create engaging multimedia content for Polish users (www, apps, social media including YouTube and TikTok). Several of her projects have received international awards. In her free time, she currently lectures at Collegium Civitas and Poznań University of Economics and Business. As a Ph.D. scientist, she explores communication and genres in social networks.
Member of the Board in the online advertising network Społecznosci, where she has been working for over 8 years. She has several years of experience in the interactive media industry acquired, among others, in the Onet Group and contextual advertising network BusinessClick. Author of trade publications, holder of DIMAQ certificate and active member of IAB Poland. She holds a degree in sociology, is a graduate of AGH University of Science and Technology in Krakow and postgraduate studies in PR and Big Data & Data Science in management. Enthusiast of the Czech language and culture.
Online Sales Director at LOVEMEDIA, Head of the Programmatic Working Group at IAB Polska, member of the Substantive Board of the IAB Polska Internet Strategic Report. Associated with the advertising industry since 2008. Specializes in implementing online campaigns based on dedicated interests and shopping intentions of users. Regularly appears at industry conferences and trainings and publishes articles about programmatic advertising.
CMO and Member of the Board of LTTM (LifeTube, TalentMedia, Gameset) – the biggest influencer marketing company in CEE. Influencer and video marketing expert. By education PR specialist and economic psychologist, who has been using his knowledge in marketing activities since 2012. Fascinated in new media, communication, consumer psychology and decision-making processes. Award-winning speaker at most marketing conferences, author of many expert articles, consultant and lecturer at MBA level.
Experienced CSO & CEO, mostly as expert in sales , sales team management and NB departments. Operating on both strategic and operational levels of sales , media and commercial activities. Successfully launched and grew dozens of sales and NB activities.
Member of the Management Board, Commercial Director of IMS S.A. group previously CEO of the GLOB 360 group ( Na Temat). Before a long-time Polish National Radio Advertising Agency and many years in EUROZET group as CEO of Studio Zet, CEO of the Eurozet Advertising Office. He went through all career degrees in the radio industry from his assistant position through the trader and working with all major advertising agencies as the coordinator of the then Head of Sponsorship and Special Actions at REGIE RADIO MUSIC / Radio Zet, then as Managing Director and head of special actions and sponsorship of the Eurozet group. He graduated from the Faculty of Biology at the University of Warsaw.
With 15 years of experience in digital marketing on the publisher side, ad networks, media houses and agencies. With more than 6 years of experience in ad products management on the publisher side. For nearly 3 years is responsible for the display and data-driven advertising product portfolio at Ringier Axel Springer Polska. Previously, at ZPR Media Group, he was responsible for online advertising products as Director of Advertising Product Development, and previously also for the online publishing products as Mobile and Video Product Director. He coordinated among others the implementation and development of the TO WIDEO product from the publishing and advertising side. In 2011 as Business Development Director he planned and coordinated the development of Vendimob – the first Polish mobile ad server.
Paulina Zyśk-Lisica has been working in advertising since 2009, when she started developing SEO and SEM at Wirtualna Polska, and then the programming department, which she still manages and develops within the publisher’s structures. Previously she was working in EURO RSCG Marketing House leading the projects in the area of loyalty marketing. Paulina is vice head of the Programmatic working group at IAB Poland, lecturer in industry subjects at Collegium Civitas. She graduated from Political Science at UKSW, International Relations at Warsaw University and is a graduate of Advanced Management Program at Koźmiński University. Before she started her adventure with humanities she dealt with organic chemistry and environmental protection.
Expert on corporate communication and media regulations with over 20 years of experience in business, culture and the academic sector. Board advisor on Public Affairs at Cyfrowy Polsat SA. President of Private Media Eployer’s Union. President of the Sygnał Association, acting for the intellectual property rights of broadcasters, distributors, licensors, recipients of TV programs and other multimedia content. Vice-president of the Polish Chamber of Information Technology and Telecommunications PIIT cares about the interests of the media and digital content sector. Vice-chairman of the supervisory board at the Interactive Advertising Bureau IAB Polska. For over decade sharing experience as a lecturer on business universities and Collegium Civitas Rector’s Plenipotentiary for long life learning.
Wieloletni praktyk komunikacji, pasjonatka i strateg, od ponad 20 lat związana zawodowo z komunikacją i PR. Aktualnie Dyrektorka ds. Komunikacji Korporacyjnej w firmie HALEON, w regionie CEE. Wieloletnia członkini Zarządu Rady Reklamy i jej Prezeska w latach 2020-2021, zaangażowana m.in. w prace nad Kartą Ochrony Dzieci w reklamie. Wcześniej wiele lat w Kraft Foods/Mondelez International, m.in. jako Dyrektorka ds. Komunikacji CEE, Polski i Bałtyków a także m.in. z polskim oddziałem agencji PR Edelman.
Graduated from the University of Warsaw in the Institute of Journalism with his work on ethics in political communication and the aspects of using manipulative techniques. From the beginning of his career, he has been associated with the marketing communication market. For almost 10 years, a spokesman and communications director at Samsung Electronics, where he successfully implemented dozens of campaigns that had a real impact on the brand’s position in Poland. He was one of 10 members of the global advisory committee implementing the communication strategy for Samsung products. Chairman and member of the jury in many industry competitions. She likes to share the acquired knowledge and experience with students. He conducted classes, among others at the Warsaw School of Economics or the University of Warsaw..
Skuteczny i doświadczony strateg, od 20 lat związany z branżą farmaceutyczną. Lider z dużym doświadczeniem zarządczym oraz sukcesami popartymi wynikami. Absolwentka Uniwersytetu Warszawskiego na kierunku socjologii oraz MBA w Wyższej Szkole Finansów i Zarządzania w Warszawie. Doświadczenie zawodowe zdobywała w największych firmach farmaceutycznych w Polsce, gdzie zarządzała zespołami marketingowymi w działach OTC. W swojej pracy kładzie nacisk na dialog, szacunek i pokorę. Pasję i zaangażowanie przekłada na wysokiej jakości produkty i komunikację marketingową oraz wzrosty sprzedaży, a co za tym idzie na sukces organizacji. Dąży do propagowania edukacji w zakresie odpowiedniego stosowania leków OTC, suplementów diety i wyrobów medycznych. Od 2021 roku na stanowisku Dyrektora Marketingu w BU POLSKI LEK należącym do Grupy Maspex.
Together with her team, she is responsible for coordinating the overall media development for Nestlé Polska, media strategy and planning, the development of innovative media channels and the development of social media. She supports marketing departments in the process of creating and executing media strategies, coordinates cooperation with a media house, global and local partners and local publishers. Recently, she introduced the eBusiness and audience TV approach to the organization. Previously, she was responsible for Digital and Social media activities at Nestlé Polska, including the implementation of the programmatic purchase, DMP tools and technological solutions in the field of CRM management and website optimization. Has over 17 years of experience in the field of marketing confirmed by effective and well-implemented projects and campaigns, including the introduction of new products, creation of new communication, brand relaunch, consumer promotions and many other marketing as well as trade marketing activities. She is a graduate of the University of Warsaw, Faculty of Management.
She has had 25 professional experience in the field of media and Communication. She started her journey working for Ogilvy and Mather to move after few years to work for advertisers. Started in PepsiCo , she has been working for many years in Kraft Foods – currently Mondelez International.
As a member of extended Board of Management she supervised and was a co-creator of the most successful Milka campaigns as “Milka for the Tatras” and “ The most Tender City in Poland.”, both awarded Effie and in Cannes Festival. She played a pitoval role in success of launching global brand like Oreo. Experienced member of jury in Effie. Currently responsible for media and communication strategies for Poland, Hungary, Czech , Slovakia and Baltics. In her free time a devoted and active volunteer at Paluch dog shelter
A graduate of the Faculty of Law at Łazarski University in Warsaw, for over a decade (2012 – 2023) member of the Legal and Compliance Department of LIDL Polska. His expertise covers all legal aspects of marketing and promotional communication, advertising law, unfair competition, e-commerce and intellectual property law. Furthermore, he has extensive experience in advising on consumer protection law and food law.
Grupa Maspex, Zastępca Dyrektora Marketingu Beverages.
17 lat doświadczenia w Marketingu konsumenckim, gdzie insighty przekuwa na skuteczną strategię biznesową. Doświadczenie zawodowe zdobywała przede wszystkim w branży FMCG w liderskich firmach w swoich kategoriach takich jak: Bahlsen, Prymat, a od 10 lat związana jest z Grupą Maspex.
Obecnie Zastępca Dyrektora Marketingu Beverages i Marketing Manager odpowiedzialny za strategię i kampanie marek Tymbark, Tarczyn i Caprio w Polsce i regionie CEE. Wcześniej z sukcesem budowała pozycję i dziecięcą ofertę Maspex pod marką Kubuś. Jej obszar zainteresowań zawodowych to strategia biznesowa i innowacyjne rozwiązania.
17 lat doświadczenia w Marketingu konsumenckim, gdzie insighty przekuwa na skuteczną strategię biznesową. Doświadczenie zawodowe zdobywała przede wszystkim w branży FMCG w liderskich firmach w swoich kategoriach takich jak: Bahlsen, Prymat, a od 10 lat związana jest z Grupą Maspex.
Obecnie Zastępca Dyrektora Marketingu Beverages i Marketing Manager odpowiedzialny za strategię i kampanie marek Tymbark, Tarczyn i Caprio w Polsce i regionie CEE. Wcześniej z sukcesem budowała pozycję i dziecięcą ofertę Maspex pod marką Kubuś. Jej obszar zainteresowań zawodowych to strategia biznesowa i innowacyjne rozwiązania.
She has been involved in ethics for many years. Since 2018, she has been Provident’s Ethics Advocate. She also coordinates cases reported by employees, customer advisors and vendors through the independent Speak Up Service (WhistleB). The work of the Ombudsman, is hands-on experience in investigating reported cases. Agnieszka is also a member of the Association of Ethics Ombudsmen, which was established at the Global Compact. She has been with Provident since 2006, currently in the position of Sustainability and Internal Communication Expert. She is responsible, among others, for the coordination of the Mother’s House project (helping refugee women from Ukraine), employee volunteering Yes! I help and cooperation with NGOs and the academic community. She is also responsible for preparing the company’s Sustainability Report.
Head of Communication Department at Dr Irena Eris Cosmetics Laboratories. Joanna has many years of experience in the area of PR and marketing. Responsible for communication activities of the Dr Irena Eris Group – including the Dr Irena Eris Ladies’ Golf Cup (the most prestigious golf tournament for ladies in CEE), Sense of Beauty magazine, media relations, sponsorship campaigns, events. Since 2011, Joanna is a Member of the Board of the “Look Good Feel Better”. „Look Good Feel Better” is dedicated to improving the quality of life and self-esteem of people undergoing cancer treatment. The program offers complimentary group that teach beauty techniques to help people with cancer to face their diagnosis with greater confidence. 2010–2013 Joanna was nominated in the category ‘Person / team” for the best corporation communication’ in – „PROTONY”. She graduate prestigious Collegium of Interdepartmental Individual Studies in the Humanities (MISH) at the University of Warsaw. She is also a lecturer at Management on the Market of Goods and Luxury Brands at SGH
Donata Wolińska holds the strategic role of Chief Marketing Officer at L’Oréal, which heads the transformation of an organization to one centered around the consumer, customer, based on data, modern technologies and optimization. Over the years, she has also held a number of key positions on the management boards of international companies, such as Unilever and Tchibo GmbH. Donata managed commercial organizations as the General Manager of the Cosmetics Division of Cleaning Products as well as the Sales Director of Modern Trade at Unilever. She managed various categories and brands both locally as well as regionally, in the FMCG, eCommerce and own stores sales channels.
Her career began at a Unilever factory with production planning and logistics responsibilities. Donata Wolińska collaborated with Professor Dr. Rafał Ohme in the field of biometric neuromarketing research conducted, among others, for the American Advertising Association. She holds an advisory function on supervisory boards. Donata Wolińska is a graduate of a University of Economics. She also completed post-graduate doctoral studies at the Warsaw School of Economics (Finance and Management), University of Social Psychology (Social Psychology in Organization Development Management), ESADE (Retail Innovation) and the Chartered Institute of Marketing (Digital Marketing). She plays a role in the steering committee of the Coalition of Marketers for Better Research, being also a member of the IAA and a juror of the Effie Awards.