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  • The Advertising Council
    • Governing bodies
    • Members
    • Statute
    • Why is it worth joining us?
    • Sign up
    • PRIVACY POLICY
  • Advertising Ethics Committee
    • Lodge a complaint
    • Complaints handling rules
    • Code of ethics in advertising
    • Arbiters
  • News
    • Photoreports
    • Films
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ARBITER REFERENT

Agnieszka Kowalczyk-Zagaj

The Arbitrator-Referrer makes decisions on referring a complaint for consideration by the Arbitral Tribunal, the need to supplement the complaint, rejection of the complaint, and other decisions justified by the circumstances referred to in paragraphs 16, 25, 26 and 27 of the Regulations on the Consideration of Complaints. The Arbitrator-Referrer supervises the proper conduct of meetings of the Advertising Ethics Committee, takes minutes of the meetings and prepares resolutions of the KER …

Attorney-at-law at the Warsaw Bar Association.

Expert in the field of consumer protection law. Since 2016, Agnieszka has been associated with Modzelewska&Paśnik law firm. She has been working nearly eight years in the Polish Office of Competition and Consumer Protection, where she specialized in consumer protection matters; she led the team for telecommunications and media there. She has also gained her professional experience working for law firms in Poland and the United States. While working for the Polish Office, Agnieszka was engaged or responsible for number of cases which ended with precedential decisions either at administrative stage or judicial stage, including the Supreme Court. Notably, Agnieszka participated in numerous international projects in the area of consumer protection, such as the Polish representation before the European Commission and grant projects of the EU’s network Consumer Protection Cooperation. Moreover, she was involved in the legislative processes related to the Polish and EU regulations.

She advises leading entrepreneurs in various sectors on a wide range of consumer law issues, including the applicable provisions of model contract terms and the legal aspects of marketing activities. She conducts training courses on consumer law, including warranty and guarantee and, most recently, the practical application of the provisions of the Omnibus Directive.

Agnieszka graduated from the Faculty of Law at Warsaw University. She has also completed the Postgraduate Study of Competition Law at the Institute of Legal Sciences of the Polish Academy of Sciences and the Center for American Law – program of the University of Florida Levin College of Law at the University of Warsaw. Agnieszka is also a qualified mediator in commercial cases and a lecturer at the Postgraduate Study of Consumer Protection Law at the Institute of Legal Sciences of the Polish Academy of Sciences.

GROUP OF BROADCASTERS

Elżbieta Kondzioła

Chairman of the Presidium of the Advertising Ethics Committee.
Online Sales Director at LOVEMEDIA, Head of the Programmatic Working Group at IAB Polska, member of the Substantive Board of the IAB Polska Internet Strategic Report. Associated with the advertising industry since 2008 …

Małgorzata Augustyniak

She is a graduate of the History of Art at Adam Mickiewicz University in Poznań. For over 20 years associated with the advertising in Poland. Since 2005 Vice President and Member of the Board of AMS – the Leader in Out of Home Advertising in Poland …

Piotr Wasilewski

Advocate, Ph.D., partner at Traple Konarski Podrecki i Wspólnicy law firm, responsible for the Media Communication & Entertainment practice. Piotr specializes in media and advertising law, particularly with regard to electronic media, and new technologies law and intellectual property law …

Anna Gumkowska

News and Lifestyle Product Development Unit Director, TVN Discovery Group. She is a digital specialist and experienced manager with a proven track record of successful projects, responsible for online business development …

Agnieszka Przewoźnik

Member of the Board in the online advertising network Społecznosci, where she has been working for over 8 years. She has several years of experience in the interactive media industry acquired, among others, in the Onet Group and contextual advertising network BusinessClick …

Kamil Bolek

CMO and Member of the Board of LTTM (LifeTube, TalentMedia, Gameset) – the biggest influencer marketing company in CEE. Influencer and video marketing expert. By education PR specialist and economic psychologist, who has been using his knowledge in marketing activities since 2012 …

Wojciech Piwocki

Experienced CSO & CEO, mostly as expert in sales , sales team management and NB departments. Operating on both strategic and operational levels of sales , media and commercial activities …

Rafał Wiewiórski

With 15 years of experience in digital marketing on the publisher side, ad networks, media houses and agencies. With more than 6 years of experience in ad products management on the publisher side. For nearly 3 years is responsible for the display and data-driven advertising product portfolio at Ringier Axel Springer Polska …

Paulina Zyśk-Lisica

Paulina Zyśk-Lisica has been working in advertising since 2009, when she started developing SEO and SEM at Wirtualna Polska, and then the programming department, which she still manages and develops within the publisher’s structures. Previously she was working in EURO RSCG Marketing House leading the projects in the area of loyalty marketing …

Teresa Wierzbowska

Expert on corporate communication and media regulations with over 20 years of experience in business, culture and the academic sector. Board advisor on Public Affairs at Cyfrowy Polsat SA. President of Private Media Eployer’s Union …

GROUP OF ADVERTISERS

Beata Ptaszyńska-Jedynak

Vice-chairman of the Presidium of the Advertising Ethics Committee.
Beata Ptaszyńska-Jedynak has over 20 years of experience in the area of communication, public relations and corporate social responsibility. Since 2014 she has been the communication director of Carlsberg Polska …

Olaf Krynicki

Graduated from the University of Warsaw in the Institute of Journalism with his work on ethics in political communication and the aspects of using manipulative techniques. From the beginning of his career, he has been associated with the marketing communication market …

Małgorzata Domaszewicz

Małgorzata Domaszewicz has been dealing with corporate communication and social dialogue for almost 20 years. Currently, she is responsible for the sustainable strategy at Provident Polska. One of the key areas of competence is developing the area of ​​ethics and business responsibility …

Beata Dziwulska

Together with her team, she is responsible for coordinating the overall media development for Nestlé Polska, media strategy and planning, the development of innovative media channels and the development of social media …

Dorota Kotowska

Dorota Kotowska has had 25 professional experience in the field of media and Communication. She started her journey working for Ogilvy and Mather to move after few years to work for advertisers. Started in PepsiCo , she has been working for many years in Kraft Foods – currently Mondelez International …

Mariusz Ryciak

Studied Management and Marketing at the University of Warsaw. Strategist, Creative Director, Mentor. Author of several successful product debuts, including Fitella. Co-founded several boutique advertising agencies. Cooperated with such brands as North Fish, ALMAR, Żabka, OSHEE, Wojas, Koral, Agora Radio Group, Bakalland, Polfarma and Pfizer …

Marcin Kozłowski

Legal Manager for Central Europe at Jacobs Douwe Egberts. Earlier, he worked as a legal counsel for Unilever Poland for 10 years. Graduate of Law and Administration Faculty of Warsaw University (2005), in 2010 passed bar exam …

Joanna Łodygowska

Head of Communication Department at Dr Irena Eris Cosmetics Laboratories. Joanna has many years of experience in the area of PR and marketing. Responsible for communication activities of the Dr Irena Eris Group …

Małgorzata Rokita

Marketing Director in Procter & Gamble Central Europe. Graduated from Finance & Banking at University of Economics in Cracow, however connected her professional career with marketing and brand building …

Donata Wolińska

Donata Wolińska holds the strategic role of Chief Marketing Officer at L’Oréal, which heads the transformation of an organization to one centered around the consumer, customer, based on data, modern technologies and optimization …

GROUP OF PROMOTERS

Maciej Korobacz

Vice-chairman of the Presidium of the Advertising Ethics Committee.
He is a graduate of the Law and Administration Department at Adam Mickiewicz University in Poznań. A shareholder in an advertising group consisting of Just and Men at Work advertising companies and Media Concept media buying house. …

Marta Macke

Founder and managing partner of Shortlist Consulting and CMO Summit by Shortlist. Manager and entrepreneur with over 25 years of experience in the field of marketing communication and business development. In the years 1995-2012 she worked in Polish and international structures of advertising agencies …

Maciej Lissowski

The member of the Board – indaHash. Graduated from the Faculty of Law and Administration at Warsaw University. In the advertising industry since 1991. He has worked for independent and network agencies.
For many years associated with Publicis Groupe and WPP. …

Ewelina Czuba

A long – 15 years – relation with Biuro Reklamy TVP (TVP Advertising Bureau). Starting from 2011 she has been co-managing it as a deputy Director of the Bureau finally to become the independently CEO/Director in 2017 …

Jacek Pawlak

Creative and strategic director. Founder of tenpawlak & co. MA in philosophy (aesthetics and ethics) at the Warsaw University. Longtime Member of the Board in Klub Twórców Reklamy, the biggest and the most prestigious Ad Creatives Association in Poland. …

Zofia Sanejko

Chief Commercial Officer of the IPG Mediabrands Polska Group till 2020. She worked at the Comedy Theater as a literary secretary and in the broadcasting team of Polish Radio …

Sławomir Skowerski

Head of Copywriting at GoldenSubmarine. Always a man of his word. Several years of experience in writing. I like to tell stories or, to put it more commercially, create storytelling of brands and products …

Jaromir Sroga

Graduated from The Academy of Economics in Kraków. Participant of Program for Leadership Development, PLD 12 at Harvard Business School. His career path proofs versatile experience in 360 marketing activities – ad agencies, media agencies, marketers, media, as well as general business management …

Zuzanna Warowna-Toruńska

Owner of Concept Spot (consulting company). In her work she concentrates on areas having impact on effective marketing communication. She works with management boards, advertising agencies, marketing, HR and procurement departements …

Igor Kaleński

Igor Kalenski, e-Commerce Global Lead at Molecular BBDO and CEO at BBDO Group in Poland, with over 20 years of experience in the advertising industry and business consulting. Specializing in e-commerce, Igor has an extensive track record of putting under-performing businesses back to growth …

THE UNION OF ASSOCIATIONS
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