Together with her team, she is responsible for coordinating the overall media development for Nestlé Polska, media strategy and planning, the development of innovative media channels and the development of social media. She supports marketing departments in the process of creating and executing media strategies, coordinates cooperation with a media house, global and local partners and local publishers. Recently, she introduced the eBusiness and audience TV approach to the organization.

Previously, she was responsible for Digital and Social media activities at Nestlé Polska, including the implementation of the programmatic purchase, DMP tools and technological solutions in the field of CRM management and website optimization. Has over 17 years of experience in the field of marketing confirmed by effective and well-implemented projects and campaigns, including the introduction of new products, creation of new communication, brand relaunch, consumer promotions and many other marketing as well as trade marketing activities. She is a graduate of the University of Warsaw, Faculty of Management.

Active member of IAB Polska: member of the Program Council of the IAB 2018, 2020, 2021 Forum and juror in the MixxAwards 2018-2021 competition. Member of the working groups in IAB: Brand Safety, Viewability, Influencer Marketing. In 2016, she obtained the DIMAQ certificate. From 2019, an arbitrator of the Advertising Ethics Committee.