Beata Ptaszyńska-Jedynak has over 20 years of experience in the area of communication, public relations and corporate social responsibility. Since 2014 she has been the communication director of Carlsberg Polska. Previously, she worked for Coca-Cola Poland Services, Philips Electronics and 3M Poland. She has extensive experience in creation and implementation of corporate and brand communication strategies, educational projects, cooperation with opinion leaders and experts as well in corporate social responsibility. She was active in the Responsible Business Forum and the Polish Federation of Food Producers, from 2009 – 2013 she was a member of the Program Board of the Kropla Beskidu Fund, and is currently participating in the work of ZPPP Browary Polskie. Referee of the Advertising Ethics Committee since 2014. A graduate of the Faculty of English Philology at the University of Warsaw and post-graduate study of Strategic Marketing Management at the Warsaw School of Economics.