Since October 2018, Beata Rożek has served as Head of Corporate Affairs at Mars Poland, where she is responsible for Mars Wrigley segment. Graduate of the Faculty of Management and Social Communications of the Jagiellonian University.
She has over 15 years of professional experience in corporate affairs, internal communication, external communication, stakeholder relations and sustainable development, which she gained while working for companies in the retail and FMCG sectors, such as Philip Morris, Tesco, Żywiec Zdrój (Danone Group) and Ahold.
She was a member of the team which developed and implemented an employee engagement and communication strategy during the merger of Ahold and Carrefour. As Corporate Responsibility Manager at Tesco, she was responsible for creating Tesco’s CSR strategy in Poland and for implementing key projects within this strategy, as well as for developing a CSR report for the company in accordance with the GRI reporting standard.
She laid the basis for Tesco’s corporate foundation in Poland and served as the foundation’s first President of the Management Board. As Manager Corporate Affairs at Philip Morris Poland, Beata worked closely with various external stakeholders, including local authorities and business associations. She was also in charge of the internal communications department, ensuring communication and managing the engagement of approximately 5,000 employees in four legal entities – from production departments to shared services centres – during a period of changes in the business model and reformulation of the company’s mission.
Her work has been recognised on numerous occasions, including being ranked by the Responsible Business Forum on the list of “Women of Responsible Business in Poland”, and her CSR projects have been awarded in the “Stevie Awards” competition. Beata Rożek has also been a jury member in this competition for 3 years.