Biedronka now a member of the Union of Associations Advertising Council

Warsaw, 21 January 2021


We are happy to announce that Jeronimo Martins Polska S.A. has joined the Union of Associations Advertising Council.  As a member of Advertising Council it will actively participate in activities in support of self-regulation and of responsible advertising messages in the Polish media space.

Jeronimo Martins Polska S.A. is the owner of Biedronka, the largest retail chain with (as at the end of 2020) 3115 stores in 1100 localities.  Biedronka has been present on the Polish market for 25 years. Jeronimo Martins Polska S.A. hires around 70 thousand employees, which makes it the largest private employer in Poland. The company is a strategic partner of the Responsible Business Forum.

“We foster initiatives in connection with creating responsible advertising, which explains our presence in an organization with this statutory objective. Keeping our clients well-informed and applying best practices are important goals to us, which we see as the bedrock of how we communicate”– said Beata Jankowiak, member of the Management Board and Marketing Director at Jeronimo Martins Polska S.A.

“It is my great pleasure to welcome a new supporting member of the Advertising Council, Jeronimo Martins Poland, owner of the retail store chain Biedronka. I am certain that our collaboration will contribute to the setting and support of highest ethical standards in advertising.” – said Agnieszka Kępińska-Sadowska, President of the Union of Associations Advertising Council.

Union of Associations Advertising Council is a non-governmental, non-profit organization. It was established in 2006 at the initiative of the advertising and marketing industry representatives. This organization established a system of self-regulation in the area of advertising, which it also manages. Its members include industry associations as ordinary members and companies as supporting members.

Advertising Council was established with a view of creating, promoting and protecting the principles to be followed by advertisers active on the Polish market and Polish entrepreneurs who advertise abroad. These standards are included in the Advertising Code of Ethics, adopted by the Advertising Council and updated on an on-going basis.

The Advertising Code of Ethics reflects the set of ethical principles and good market practices generally accepted in Poland and in the European Union, ethical standards in marketing communication recommended by the European Advertising Standards Alliance (EASA), and it serves as the basis for resolutions adopted by the Advertising Ethics Committee and for other statements it makes. Find out more at