Copy Advice™ is an important service for advertisers, advertising/marketing agencies, media owners and media service providers who want to learn how their advertisements are assessed in terms of compliance with the Code of Ethics in Advertising at the design stage, before they are produced and broadcast. Copy Advice™ is a tool which is widely used in the European advertising industry. European experts find it extremely useful to ensure compliance with regulations and to avoid possible breaches or reputational risks.
The purpose of our Copy Advice™ service is to help advertisers, promoters and broadcasters identify potential ethical issues before they invest time and resources to implement their advertising ideas. We offer assistance in finding solutions in advertising and promotional activities that will mitigate the risk of a given advertisement being sued by consumers or companies.
We recommend that requests for Copy Advice™ be made at the early design and development stages of an advertisement (script, storyboard or animation). This saves costs in case it needs to be modified. In any case, we recommend that the final version of the advertisement be resubmitted for assessment to ensure that modifications that may have been introduced in its final implementation stage do not affect the earlier assessment.
The average turnaround for a Copy Advice™ report is generally 5 days from the receipt of order. In an emergency, advertisers, agencies and media other than television can submit their requests for Express Copy Advice™, which is issued within 24 hours.
Benefits of Copy Advice™
• Impartial, reliable assessment of an advertising message design in terms of its compliance with the Code of Ethics in Advertising.
• Production and broadcast-related savings in the event where an advertisement would breach the provisions of the Code of Ethics in Advertising.
• Mitigation of the risk of consumers and companies suing an advertisement after it has been broadcast for ethical breaches or presenting a product or service in a controversial light.
Regulations, price list and order form are available in Polish on https://radareklamy.pl/copy-advice/
COPY ADVICE™ COMMITTEE
Kamila Rogowska-Śwircz is a PR, events, and marketing practitioner with 15 years of experience. Currently, Marketing Team Lead for CEE region in EBSCO Information Services. She manages marketing and communication projects, as well as implements and develops strategies. Working for the National Center for Culture, she gained many years of experience in the public sector …
Assistant professor at the Faculty of Journalism, Information and Bibliology of the University of Warsaw. Initiator and manager of postgraduate studies in Corporate Communication. Previously an agency, press, radio and television journalist. After years of working in the media, he continued his career in Polish and international companies as a specialist and manager …
Mentor / Business Coach. Most recently: CEO of GroupM in Poland (until September 2018). Previously at MEC (now Wavemaker), where she managed the CEE, Russia&CIS region. President of the Management Board of the Marketing Communication Association SAR for two terms. Currently: member of the Lewiatan Main Council, MBS Chapter at EFFiE, Brand Council for Superbrands. …
Economist, marketer, engineer, marketing expert, MBA. A recognized authority and international expert in the field of marketing, brand development, innovation and sales management. Mentor of startups and technology companies. Since 1990, he has been effectively and practically supporting enterprises in the development of their competitiveness…