Governing bodies
Chair of the Advertising Council. Łukasz Kowalski has over 15 years of experience in corporate communications, Public Affairs and issue management, gained both in business and the public sector. He started working at MSLGROUP in 2014. Earlier, he was an advisor in international PR agencies and acted as a spokesperson for the Warsaw City Council. Since 2016, he has been the co-chairman of the Marketing and Communication Committee of the American Chamber of Commerce. Łukasz has extensive experience in implementing projects for clients from the energy, industrial and defense sectors. He is an advisor to international corporations for which he creates strategies for communication, reputation management and building relationships with opinion leaders. The area of his particular interest is communication support for changes that are taking place as a result of technological and industrial progress. Awards: Srebrny Spinacz 2016 Corporate Communication – Communication of the TVN acquisition by SNI, Srebrny Spinacz 2016 Investor Relations and Financial Communication – Communication of the TVN acquisition by SNI, Srebrny Spinacz 2016 Media i Kultura – Communication of the TVN acquisition by SNI, EMEA SABRE Chemicals & Industrials 2020 – ArcelorMittal Tomorrow Without Smog, Złoty Spinacz 2019 Industry and Infrastructure – ArcelorMittal Tomorrow Without Smog, Brązowy Spinacz 2019 Sustainability and CSR – ArcelorMittal Tomorrow Without Smog. Lecturer: University of Warsaw Faculty of Journalism and Book Studies – Postgraduate Studies in Corporate Communication – classes in Corporate Communication, Public Affairs and Lobbying 2019/2020, 2020/2021
CEO at Havas Media Group. An expert with over 20 years of experience in the media market, business partnerships, negotiations and strategic management. Managing Director at leading international media and advertising companies. She joined the Havas Media Group in 2010 and has been CEO of the Havas Media Group since the end of 2013, managing a team of over 200 people. Previously, she held the position of Managing Director at Burda Group, and before that, for 14 years, she worked at MEC (currently Wavemaker). Juror and member of the organising committees in the Effie, Innovation Ad, Mixx Awards and Superbrands industry competitions. Winner of numerous industry awards and distinctions, including AdMan 2015 and 2018 awarded by Press magazine and the title of one of the Heroes of the Year 2017 awarded by Media and Marketing Poland. As a member of the Management Board of the Marketing Communication Association SAR she actively participates in building standards for the media market, she is also a member of the International Advertising Association IAA, where she works for the arbitration by fellow members.
She has almost 20 years of experience in the media industry on the side of broadcasters and media houses. She is responsible for strategy and development within TVN Media, specialising in the area of modern content-based products using the synergy of linear, ott, social, and content commerce content. She manages the transformation of processes within the area of content commercialisation, based on data, modern technologies and efficiency solutions for the customer/consumer/user. She is active within Discovery Women’s Newtork, co-organising TedxWarsawWomen as part of the ecosystem, or introducing a development programme for managers to promote the internal career development of diverse talents. Winner of the Effie Awards for effectiveness. Previously, she managed Media Direction OMD.
CMO, member of the Management Board of the Association of the Employers of the Internet Industry IAB Poland. In IAB since November 2013. He is responsible for development, marketing communication and relations with association members. DIMAQ Trainer. Before joining IAB, he worked at Wirtualna Polska, where he held the position of Deputy Director of the advertising offer development department and was responsible for AdTotal’s multi-channel advertising network strategy, sales policy and implementation of new products, e.g. mobile advertising and RTB platform (2011-2013). Previously, he held the positions of Sales Director at dGCS SA and Sales Manager at Infor Lex, Infor PL group. In the years 2004-2009, he was PR and Marketing Director of Datev Symfonia. A graduate of the Faculty of Law and Administration of the University of Warsaw and Postgraduate Managerial Studies at the Warsaw School of Economics.
Director of corporate communications and external relations at PepsiCo for the Central Europe region. Malgorzata Skonieczna joined the PepsiCo team in 1993 in Poland and has since held various positions in marketing, communications and external relations. Prior to her position in the Central Europe business unit, she worked successively as Director of External Communications for Europe previously as Director of External Relations for Eastern Europe, where she was responsible for the territories of Russia, Ukraine and Poland; and as Director of Marketing for Central Europe. Since March 2005, she has been President of the Board of Directors of the Polish Federation of Food Manufacturers. From 2006 to 2009, she also served as Vice President of the Confederation of Food and Beverage Industries in the European Union. Since 2022, she has been a member of the Board of Directors of the American Chamber of Commerce.
Political scientist by education, a graduate of the Faculty of Journalism and Political Sciences of the University of Warsaw. Since August 2017, General Director of the Union of Brewing Industry Employers – Polish Breweries. From 2006 to 2017, he worked for 3M, holding the position of government sector relations leader for 3M companies in Poland. Before, he worked for public relations agencies and state institutions such as: Chancellery of the Prime Minister, Ministry of Social Policy, the Polish Sejm. Since 2011, he has been President of the Management Board of the Road Safety Partnership Association. Expert in the “Helping is Power” (Pomoc To Moc) Programme run by PZU SA. Member of the Council of the Union of Entrepreneurs and Employers and the Council for Social Dialogue in Agriculture (advisory body to the Minister of Agriculture and Rural Development). Member of the Expert Council of the ThinkTank Centre for Dialogue and Analysis.
Since October 2018, Beata Rożek has served as Head of Corporate Affairs at Mars Poland, where she is responsible for Mars Wrigley segment. Graduate of the Faculty of Management and Social Communications of the Jagiellonian University. She has over 15 years of professional experience in corporate affairs, internal communication, external communication, stakeholder relations and sustainable development, which she gained while working for companies in the retail and FMCG sectors, such as Philip Morris, Tesco, Żywiec Zdrój (Danone Group) and Ahold. She was a member of the team which developed and implemented an employee engagement and communication strategy during the merger of Ahold and Carrefour. As Corporate Responsibility Manager at Tesco, she was responsible for creating Tesco’s CSR strategy in Poland and for implementing key projects within this strategy, as well as for developing a CSR report for the company in accordance with the GRI reporting standard. She laid the basis for Tesco’s corporate foundation in Poland and served as the foundation’s first President of the Management Board. As Manager Corporate Affairs at Philip Morris Poland, Beata worked closely with various external stakeholders, including local authorities and business associations. She was also in charge of the internal communications department, ensuring communication and managing the engagement of approximately 5,000 employees in four legal entities – from production departments to shared services centres – during a period of changes in the business model and reformulation of the company’s mission. Her work has been recognised on numerous occasions, including being ranked by the Responsible Business Forum on the list of “Women of Responsible Business in Poland”, and her CSR projects have been awarded in the “Stevie Awards” competition. Beata Rożek has also been a jury member in this competition for 3 years.
Board Advisor / Mentor / Business Coach . Most recently CEO of GroupM in Poland (until September 2018). Previously at MEC (now Wavemaker), where she managed the CEE, Russia and CIS region President of the Board of the Marketing Communications Association in two terms. Currently: member of the MBS Chapter at EFFiE, member of the Superbrands Council, member of the General Council of Lewiatan, mentor at the Foundation of Busineswomen Leaders and the Business in Women’s Hands gas pedal Chairperson / jury member of international competitions, among others: Effie Awards, Cannes Lions, Golden Drums, Golden Hammer, Cristal Awards and European MiXX Awards.
Legal counsel specializing in advertising law. Since 2008. Employed at Procter & Gamble, currently in the position of senior legal counsel, where she is responsible, among other things, for supporting advertising communications and local marketing initiatives of P&G in Central Europe. Privately, mother of Vitus and Zosia, lover of books, dancing and various sports (AZS ski instructor and yacht helmsman).
Since 2017, Corporate Affairs Director at Kompania Piwowarska SA, member of the management team. She serves as Deputy Chair of the Executive Committee of the Union of Brewing Industry Employers in Poland. From 2003 to 2016 she was a member of the management team at Coca-Cola HBC Poland. She has also gained her professional experience in British-American Tobacco Poland, Burson-Marsteller agency, Gdansk Institute for Market Economics and ABC Consulting. She gave lectures on marketing strategies and integrated marketing communication at the Canadian International Management Institute. She is a graduate of Foreign Trade at the University of Gdansk. In the years 2004-2016, she was a member of the Management Board, and since 2010 she has been Vice President of the Polish Federation of Food Industry Union of Employers. Between 2003-2016, she was a member of the Supervisory Board of Rekopol Organizacja Odzysku Opakowań SA, acting as President of the Board from 2006.
Executive with history of working in innovations driven industries. Business professional skilled in Digital Transformation, Business Strategy, Sales & Marketing Management, Corporate Governance, People Development and Public Policy in complex environment
Piotr Kwiecień gained managerial experience in the FMCG sector and then in the telecommunications industry. He started his professional career at 3M Poland, in the sales and marketing department. He was Commercial Director at Scandinavian Tobacco based in Denmark. Then he held the position of Vice President of the Polish branch of Ericsson, and after the establishment of Sony Ericsson Poland he became its General Director. Afterwards, he was involved in advisory activities and worked as a manager for PLL LOT, Dominet Fortis Bank and Lyreco Poland. For several years he worked in the National Sports Centre, a company operating the National Stadium, where he was responsible for the commercial activities of the facility and took part in the preparations for EURO 2012. From 2017, he worked for the Union of Entrepreneurs and Employers as Director of Business Development. He is married with two sons. He devotes his free time to active recreation and reading books.
Event designer, project manager, HR solutions architect, intercultural psychologist, consultant, strategist, certified trainer and coach, certified mediator, author of training and educational programmes. She has more than 12 years of experience in educational work as a trainer, coach, lecturer, creator and implementer of complex training programmes, as well as in creating and implementing strategic projects and innovative educational ideas. By education an orientalist, psychologist and sociologist as well as a specialist in communication and psychology of intercultural relations. She is a graduate of Japanese Studies at the University of Warsaw, and as a scholarship holder of the Rotary Club and the Ministry of Education of Japan, she received a diploma from Kyushu University. She is also a graduate of Intercultural Relations at the University of Warsaw and a PhD programme in sociology at Collegium Civitas.
A student of Pedagogy at the University of Warsaw. She is educated in the area of child and family social and educational support. In 2018- 2019 she worked as a volunteer in a kindergarten teaching art classes. In 2022, she did a teaching internship at an orphanage, where she helped care for children. She also worked as a Polish language tutor, preparing young people for their high school and eighth-grade exams. Since 2023, she has worked at the Advertising Council as an assistant to the Advertising Council Office. Her hobby is sailing. She devotes her free time to professional internships at camps and colonies as a tutor and instructor of children and teenagers.