The Code of Ethics in Advertising extended with new provisions on environmental advertising
March 1, 2023, 10:00, ONLINE by PAP
Agenda
Green Project in the Advertising Council – a milestone project and pioneering self-regulation | ROBERT WIELGO Chair of the Board of the Advertising Council |
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Legal status: available European and Polish legal regulations | r.pr SYLWIA PALMOWSKA Senior Legal Counsel at Procter & Gamble |
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Extension of the Code of Ethics in Advertising to include provisions on environmental advertising | JAROMIR SROGA Arbitrator on the Advertising Ethics Committee |
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Greenwashing in the context of climate declarations |
Dr AGNIESZKA LISZKA-DOBROWOLSKA Member of the Board at Climate Strategies Poland Foundation |
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Green transformation from the vantage point of business |
JACEK HUTYRA Orange Polska Climate Officer |
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The pitfalls of greenwashing in media messages and why it is so easy to fall into them. | MAGDALENA RIGAMONTI, Editor, onet.pl |