Assistant professor at the Faculty of Journalism, Information and Bibliology of the University of Warsaw. Initiator and manager of postgraduate studies in Corporate Communication. Previously an agency, press, radio and television journalist. After years of working in the media, he continued his career in Polish and international companies as a specialist and manager. He worked in sports sponsorship, public relations, brand management and corporate communication in companies such as Polish Telecom and Orange. Co-creator of the long-term sponsorship policy of both companies for years associated with, among others, the Polish National Football Team and the Polish Olympic Team.