Jerzy Minorczyk has been working in the media since 1992, first as a sales person and marketing director in the regional branch of Gazeta Wyborcza, then in the regional branch of TVP S.A., and since 1999 – at the headquarters of Telewizja Polska S.A. in Warsaw. In the following years he was a director, publishing director and marketing and advertising director in TV weeklies and in Media & Marketing Polska, marketing magazine.

Jerzy Minorczyk was also director of the 1st and 2nd edition of “Product of the Year”, licensed marketing program dedicated to the innovative FMCG products. He participated in the launch of the non-profit project “Cinema behind the corner” , a network of local cinemas localized in small cities.

Polish philologist, graduate of management as well as marketing and advertising studies, former member of PBC Supervisory Board, member and general director of IAA Poland …