NEWS

THE RING OF GYGES, or ETHICS IN ADVERTISING

THE RING OF GYGES, or ETHICS IN ADVERTISING The problem is as old as advertising itself. Or perhaps older still? In his Republic, Plato cites the allegorical story of Gyges, a shepherd in the service of the king of Lydia. Not unlike Tolkien’s Gollum, Gyges chances upon a golden ring. When adjusted on the finger,…

Green Project – Press release

Code of Ethics in Advertising extended with new provisions on environmental advertising 1 MARCH 2023, 10:00 a.m., ONLINEfrom PAP – Press Center Fake environmental marketing, or greenwashing, is increasingly present in advertising messages. The message for us is to start looking at greenwashing in terms of purposeful dangerous marketing manipulation affecting the minds and consciousness…

EASA 30th Anniversary Declaration

For proactive and effective advertising self-regulation andthe enhancement of socially responsible advertising in Europe Madrid, 7 October 2022 On the occasion of the 30th anniversary of the European Advertising Standards Alliance (EASA), EASA members from the advertising industry, digital pure-play companies, and advertising self-regulatory organisations signed a declaration composed of five commitments reaffirming their collective…

EASA Member Spotlight: Rada Reklamy – RR

MEMBER SPOTLIGHT: Rada Reklamy Each month, EASA features one of its members. In August, the spotlight is on Poland, with a focus on Rada Reklamy. To learn more, we asked a few questions to Piotr Kwiecień, Director General of Rada Reklamy, and Lucyna Pruska from the Complaints and Administration department, about how they got involved…

Google Joins the European Advertising Standards Alliance – the First Digital Pure Play Company Member of the Alliance

Brussels, 15 October 2020 The European Advertising Standards Alliance (EASA) welcomes Google as the first corporate member of the Alliance and a partner of the ad self-regulatory (SR) network. This new partnership with a well- established and recognised advertising self-regulatory network demonstrates Google’s continued commitment to responsible advertising. Google is the first digital pure play…

Żabka Polska joins Rada Reklamy

In August, Żabka Polska joined Rada Reklamy as a supporting member. Żabka Polska is one of the largest retail chains in Poland (6,410 stores) and an active player in the advertising market. Żabka Polska is part of the CVC Capital Partners fund. As a new member Żabka Polska supports activities that contribute to building credible…

The Code of Ethics in Advertising is extended with new provisions “Technical Document for Claims on Cosmetics”

This document is a legally non-binding guide to the practical application of the criteria for marketing declarations. The content it contains indicates how to understand and interpret the criteria such as honesty, truthfulness of the information provided, or awareness of decisions made in marketing communication of cosmetic products. The collection of good practices in this…