THE RING OF GYGES, or ETHICS IN ADVERTISING
THE RING OF GYGES, or ETHICS IN ADVERTISING The problem is as old as advertising itself. Or perhaps older still? In his Republic, Plato cites the allegorical story of Gyges, a shepherd in the service of the king of Lydia. Not unlike Tolkien’s Gollum, Gyges chances upon a golden ring. When adjusted on the finger,…
Green Project – Press release
Code of Ethics in Advertising extended with new provisions on environmental advertising 1 MARCH 2023, 10:00 a.m., ONLINEfrom PAP – Press Center Fake environmental marketing, or greenwashing, is increasingly present in advertising messages. The message for us is to start looking at greenwashing in terms of purposeful dangerous marketing manipulation affecting the minds and consciousness…
EASA 30th Anniversary Declaration
For proactive and effective advertising self-regulation andthe enhancement of socially responsible advertising in Europe Madrid, 7 October 2022 On the occasion of the 30th anniversary of the European Advertising Standards Alliance (EASA), EASA members from the advertising industry, digital pure-play companies, and advertising self-regulatory organisations signed a declaration composed of five commitments reaffirming their collective…
EASA Member Spotlight: Rada Reklamy – RR
MEMBER SPOTLIGHT: Rada Reklamy Each month, EASA features one of its members. In August, the spotlight is on Poland, with a focus on Rada Reklamy. To learn more, we asked a few questions to Piotr Kwiecień, Director General of Rada Reklamy, and Lucyna Pruska from the Complaints and Administration department, about how they got involved…
The Effectiveness Of Self-Regulation Designed To Protect Children On Television And The Internet
The programme standards for the protection of minors from the harmful effects of the content of programmes and other communications (e.g. commercial), which are binding on media service providers, are set out in the Broadcasting Act of 29 December 1992 (Journal of Laws 2020.0.805, hereinafter as: the “Act” or, alternatively, the “Broadcasting Act”) in the…
Biedronka now a member of the Union of Associations Advertising Council
Warsaw, 21 January 2021 We are happy to announce that Jeronimo Martins Polska S.A. has joined the Union of Associations Advertising Council. As a member of Advertising Council it will actively participate in activities in support of self-regulation and of responsible advertising messages in the Polish media space. Jeronimo Martins Polska S.A. is the…
The protection of children on television and the Internet – effective market self-regulation
Warsaw, 18 January 2021 Press release The protection of children on television and the Internet – effective market self-regulation We are proud to present you with the latest results of the monitoring and inspection carried out by the National Broadcasting Council concerning the effects of self-regulation of the media market as regards the protection of…
Google Joins the European Advertising Standards Alliance – the First Digital Pure Play Company Member of the Alliance
Brussels, 15 October 2020 The European Advertising Standards Alliance (EASA) welcomes Google as the first corporate member of the Alliance and a partner of the ad self-regulatory (SR) network. This new partnership with a well- established and recognised advertising self-regulatory network demonstrates Google’s continued commitment to responsible advertising. Google is the first digital pure play…
Żabka Polska joins Rada Reklamy
In August, Żabka Polska joined Rada Reklamy as a supporting member. Żabka Polska is one of the largest retail chains in Poland (6,410 stores) and an active player in the advertising market. Żabka Polska is part of the CVC Capital Partners fund. As a new member Żabka Polska supports activities that contribute to building credible…
Gawroński & Partners S.K.A. Attorneys at Law, became a content partner of Rada Reklamy
Warsaw, July 09 2020 Rada Reklamy believes that this cooperation will have a significant impact on the dynamic development of Rada Reklamy, especially in the area of the Advertising Ethics Committee. The SRO also counts on the law firm’s experience in implementing new solutions in everyday work. We believe that our cooperation will have a great…
The Code of Ethics in Advertising is extended with new provisions “Technical Document for Claims on Cosmetics”
This document is a legally non-binding guide to the practical application of the criteria for marketing declarations. The content it contains indicates how to understand and interpret the criteria such as honesty, truthfulness of the information provided, or awareness of decisions made in marketing communication of cosmetic products. The collection of good practices in this…
MEANINGFUL SHIFT – How To Steer Your Brand Through A Crisis?
Time for meaningful actions “The coronavirus dominated the reality around us very quickly -it seems to have happened suddenly and by surprise. It affects all areas of our lives: work, study, family life, hobbies, behaviour. It concern all of us democratically. During our lifetime there was no such phenomenon and theme that would affect such…