Paulina Zyśk-Lisica has been working in advertising since 2009, when she started developing SEO and SEM at Wirtualna Polska, and then the programming department, which she still manages and develops within the publisher’s structures. Previously she was working in EURO RSCG Marketing House leading the projects in the area of loyalty marketing.

Paulina is vice head of the Programmatic working group at IAB Poland, lecturer in industry subjects at Collegium Civitas. She graduated from Political Science at UKSW, International Relations at Warsaw University and is a graduate of Advanced Management Program at Koźmiński University. Before she started her adventure with humanities she dealt with organic chemistry and environmental protection. .