Membership in the Union of Associations Advertising Council provides you with the opportunity to: Self-regulation Recent years have seen a clear evolvement of the awareness of consumers and their expectations that business environments will take more responsibility for the problems of the modern world, such as environmental threats, poverty or growing social inequalities, but also ethical rules of conduct towards stakeholders.
Brand loyalty, sales of products represented by brands and companies’ market shares can grow only through consumer confidence.
Self-regulation creates a level playing field for fair competition and space for good business practices, and thus reduces the costs of competing in the market. It helps to identify and exclude dishonest traders who deliberately operate at the edge of the law for short-term commercial advantage.
By demonstrating that the advertising industry is able to protect the advertising environment from those who do not follow the rules, self-regulation improves the image of business in society.
Responsible advertising reduces the likelihood that legal bans in the area of marketing communication will be introduced. Only businesses willing to take on voluntary restrictions can establish a partnership with the regulators and engage in a dialogue with them.