In August, Żabka Polska joined Rada Reklamy as a supporting member. Żabka Polska is one of the largest retail chains in Poland (6,410 stores) and an active player in the advertising market. Żabka Polska is part of the CVC Capital Partners fund. As a new member Żabka Polska supports activities that contribute to building credible advertising messages in the Polish media space. With over 6 thousand stores, Żabka Polska is one of the most important players on the retail market in Poland and an important player on the advertising market.
“Creating a friendly relationship with clients, based on empathy and understanding of their real needs is crucial for us in our marketing communication. We are pleased that by supporting the Advertising Ethics Council we will work together for brand credibility, transparency towards customers and maintaining high standards in advertising activities on the Polish market”. – says Anna Grabowska, Vice President for Commercial Affairs, Żabka Polska.
“We are very happy to welcome the new supporting member of the Advertising Council – Żabka Polska. I am convinced that together we will actively support the creation of ethical standards in advertising” – says Agnieszka Kępińska-Sadowska, President of the Union of Associations Advertising Council.