The Union of Associations Advertising Council was established in 2006 on the initiative of advertising and marketing market communities. It is an organisation that has created and managed a system of self-regulation in the area of advertising. The organisation consists of industry associations as ordinary members and companies as supporting members. The Advertising Council has been established in order to create, promote and protect the principles which should be followed by business entities dealing with advertising activity on the territory of the Republic of Poland and Polish entrepreneurs advertising their businesses abroad. Advertising standards have been written down in the form of the Code of Ethics in Advertising – a document constituting a set of rules which define what is acceptable and what is unethical in advertising.