The Code of Ethics in Advertising is extended with new provisions “Technical Document for Claims on Cosmetics”

This document is a legally non-binding guide to the practical application of the criteria for marketing declarations. The content it contains indicates how to understand and interpret the criteria such as honesty, truthfulness of the information provided, or awareness of decisions made in marketing communication of cosmetic products.

The collection of good practices in this document provides useful guidance on how to apply the claims so that they are properly explained, supported by evidence and understood by the consumer. By applying the provisions of this document, it is possible to properly formulate marketing statements and to evaluate them in relation to the overall presentation of the cosmetic product. This document is also a practical tool for arbitrators of the Advertising Ethics Committee who evaluate advertising messages from the cosmetics industry.